Whether you’re a sole trader or a sprawling international company, there’s a strong possibility ‘business growth’ is on the to-do list, or, at the very least, on the ‘to think about’ list.
But, when you sit down to start your business growth mind-map where should you start?
I’m going suggest the first word onto that blank page should be ‘tech’ – and I’d like to explain to you how certain types of tech could create the conditions you need for exponential growth…
You’d probably be surprised to find out how many businesses operate with a basic spreadsheet as their sole means of keeping track of their potential and current customers.
If this is the case for you, there’s a strong possibility that you don’t have a process in place to make sure those customers are being contacted and supported as they should be – and it’s almost guaranteed that you’re not maximising your opportunities with new customers.
Increasing your conversion rates is an amazing way to grow your business without the need for additional staff – as essentially, you’re doing the same amount of work but for a greater reward. However, to do so you’ll almost certainly need some kind of Customer Relationship Management (CRM) system.
A CRM system takes the least organised sales or support person and makes them the most efficient – by scheduling calls, mapping out processes, recording communications and much more. Have a look at systems like SalesForce, ZoHo to give you an idea of what’s possible and how you could grow with minimal additional resources.
If you’re running a business in 2018 you’re highly likely to already be using some element of cloud computing – even if that’s the most basic functions; usually software subscriptions, email provision or remotely accessing files.
While these basics are useful – there’s a world of more in-depth cloud-based possibilities that could accelerate your business growth.
Imagine being able to place a member of your staff team with a client at a moment’s notice – but still keeping them as a fully functional part of your IT network. Or better still, being agile enough to set up a new office or temporary workplace anywhere in the world – with just days notice.
Not ready to expand your physical operations yet? No problem, with virtual, cloud-based working space the next staff member you hire could be on the other side of the planet – but with full access to all your systems.
Where expanding your Wider Area Network (WAN) to harness this growth was once time consuming and expensive, a new generation of Software Defined WAN (SD WAN) solutions are making growing your business with cloud computing more accessible than ever before.
Find international talent
If bringing highly skilled staff on board could be the factor your business growth plans need to gain traction, then the job market is shaping up in your favour.
When you think ‘freelancer’ you might be thinking of writers, designers and other creative types who ply their trade from their local coffee shop – but actually, this image of the freelancer is something that needs to be left right back in 2014. Do you know that Modern Zimbabwe can help you? Grow your business for FREE? Get in touch and see how we can help you!
Source: Business Matters